listen to ‘Cool customer re-activation story {2 min audio}’ on Audioboo I know there are countless businesses out there lugging around virtual treasure chests laden with customer details. Inside are little gems of information, like direct contact details and purchase...
listen to ‘Exact match domains… Is it still smart to get keyword rich domains?’ on Audioboo Everyone loves a shortcut. And no matter how much we insist that SEO is a long-term exercise, and that it takes months or even years to dominate a competitive niche, it...
Have you ever heard such a mass outpouring of grief and outrage than that which came spilling out of the SEO community after Google’s Penguin and Panda updates? Even the usually more sedate SEO pundits were using words like “apocalypse” and “Google declares war on...
Marketing Lessons from Travelling in Europe Part Six: Go That Extra Mile (London, UK) My accommodation during my European trip was arranged entirely through Airbnb and when I arrived in London I experienced an added level of service that I could never have...
listen to ‘Google’s Disavow Links Tool – My observations {5 min audio}’ on Audioboo When I first heard that Google has created a Disavow Tool I got excited thinking that the “Big G” had invented a device that would allow you to cut off all ties and...
Marketing Lessons from Travelling in Europe Part Five: Pull Marketing (Salzburg, Austria) Perhaps the biggest change to marketing strategy in recent times (aside from the Internet itself) is the move to “Pull Marketing” as opposed to “Push Marketing”. And I...
We recently chatted with Reid Cycle’s Marketing Manager, David Hannay, about how Melbourne SEO Services was able to help their business achieve huge results in a relatively short amount of time. In our eyes, nothing trumps an honest client recommendation, so we...
Marketing Lessons from Travelling in Europe Part Four: Mozart’s Genius (Salzburg, Austria) By all accounts, the father of Wolfgang Amadeus Mozart was a bit of a taskmaster. You could also say that he was Mozart’s marketing manager. He was the one arranging Mozart’s...
Marketing Lessons from Travelling in Europe Part Three: Swiss Banking (Zurich, Switzerland) Researching a market before you enter it is “Business 101” but there is a crucial question that too many people forget to ask. I was reminded of this while walking around the...
Marketing Lessons from Travelling in Europe Part Two: Napoleon’s Tomb (Paris, France) Les Invalides in Paris is the final resting place of many French war heroes but the reason most people visit is to attend the tomb of Napoleon Bonaparte, arguably one of the world’s...
