We have mentioned the “Selling the MCG” story in another post or two but we focus this post on it because it serves as a sample PR strategy for your business. Below we cover how the idea came about and then how it was brought into the public arena to help sell it. Of...
Online or offline, media attention can help our business in quite dramatic ways; below we look at a couple of personal examples of this and then suggest a few approaches that you can start looking at for your own business. Example: Selling The MCG My own example of...
How many businesses do you know of out there that are using Facebook and Twitter marketing smartly? Social media marketing is still finding its “level” somewhat but it seems to me that many businesses misinterpret the opportunities that Facebook and Twitter provide....
Online market leadership should be the goal of every web-based business leader and learning how to position yourself as such is the first step. Below we take you through the top 7 approaches that can help earn you the title of “market leader” in your field. 1. Develop...
Before you rush headlong into setting up your business Facebook and Twitter accounts and launching a massive business social media campaign, take a moment to think. Social media is NOT for every business and, even if it is for you, your approach will be more effective...
The “naysayers” who question whether social media marketing is worth the time and effort may be missing the point slightly. Businesses need to start getting the point fairly quickly because social media is growing exponentially and its influence is increasing. Many of...
Facebook Facebook marketing is attempted by many but succeeded at by relatively few. Often its focus is misunderstood, leading to a lack of impact. A good Facebook marketing strategy should revolve around creating highly relevant, compelling content that resonates...
Can you name a good reason why you haven’t started web video marketing for your business yet? No? I’m not surprised, because video can help virtually every business; it is considered one of the “low hanging fruit” areas of online marketing because it will enhance...
Don’t let the hot flushes ruin your first video-making experience! Live video recording can be a little daunting at first but good preparation for your videos will go a long way to calming the nerves and shooting something that looks and sounds professional. We go...
Your web videos should be spread far and wide but, in terms of your website, there are some key pages where it is irreplaceable. Video increases conversion rates of leads – so it is a powerful tool to encourage a call to action. That means it needs to be sitting on...
