Video testimonials are like gold nuggets for your business. Every one adds credibility and authority to you – and we’ve mentioned many times that this is the currency you want to be dealing in online; you NEED it to make sales. There is a definite strategy to making...
Web video equipment needn’t cost you a fortune; but there are certain essentials you’ll want, to make decent-looking and sounding video that helps you get your message across. Below we take you through the basic equipment that you’ll need; you can spend as little as...
It’s true that every Tom, Dick and Harry can have their own video channel these days; but very few businesses go about YouTube channel optimisation the right way to make theirs stand out in the crowd. Remember that your channel is important for promoting videos that...
You’ve spent time planning, shooting and editing your video; it’s been uploaded to YouTube and is looking great on your channel! Now – it’s time to sit back and watch the viewers flock to view it, right? Not quite so fast! Video optimization is a key component of...
We have covered in another blog post about how to optimize YouTube video in a non-competitive business area – but sometimes there are some “buzz” areas that attract a lot of videos; this makes it harder for your videos to rank and therefore, unless you learn some...
Web video may be the “buzz” topic out there these days but it’s amazing how few businesses know how to structure online video properly. Remember that virtually everything that internet marketers do outside of their website should be designed to get as many as possible...
Learning how to write a white paper can be a great asset to your online business, when it comes to pulling customers into your sales and marketing funnel. “Pull” marketing is about attracting customers to your business by providing value – and one way of doing that is...
Capturing names to build a database is the starting point for any long-term online marketing strategy; one way to do that effectively is to engage in white paper marketing and below we show you 5 steps you can take to get the results you’re after. Choose A Hosted...
If you make one change to your online business today make sure you start using free reports to act as lead magnets. Free reports or “white papers” are great ways to attract customers to your business and there are many other side benefits that we look at below. 1....
The more I think about online business in general – and especially online sales strategy – the more it connects back to what I learned when I had a bricks and mortar Planet 13 clothing store. Online and offline businesses – are they really that different? Attracting...
