Most readers will be aware that it’s important to build a client database in order to market products to your prospects; but did you know there’s another reason to start doing this as soon as possible? You’ll see below how valuable surveying your database can be to...
The trap that many people fall into with their email autoresponders is to convince the recipients that they are receiving an automated email!!!! People don’t like receiving general emails that are not speaking to them personally and sound like they may have been...
“I’ve tried sales emails and they’ve never really worked for me”…. does this sound familiar? If this is the case for you, then why not try changing your approach? Sales emails can be a powerful weapon to keep in your online marketing armory, if you have built up a...
Email list marketing is not particularly difficult but it is amazing how many online businesses are not being successful with their campaigns. Below we will take you through a few approaches, including a couple of cases studies with our own businesses, showing you the...
If you’re a small business designing a website, understanding keyword targeting is one of the fundamentals of success; but it’s amazing how many mistakes are made with it. Most businesses don’t understand that you can actually rank for any keyword that you like, if...
Any SEO expert who explains the main concepts of SEO in needlessly complicated language probably doesn’t want you to understand how search engines work; keeping it mystifying justifies his own existence! We prefer to take another approach and that’s to strip SEO down...
Just curious, have you watched that presentation I did for the Market Samurai team yet? I emailed you a couple of days ago about it and if you’re doing any business online – it’s a must. The fact is, marketing online (or off) is a “team...
Before writing your web copy and building your site you need to drill down into the nuts and bolts of your business and do keyword research. This will identify the phrases that you will target through your web copy and on-page SEO to get your site ranking with the...
In part one of this post we looked at the concept of on page SEO: what it is, how it differs from off page SEO and three of the first things you can be focusing on to get your website in good SEO shape. In the first part we focused on “back end” optimization...
The beauty of on page SEO is that you can do it once and it can last for the life of your website. That makes it doubly important for you to get it right first time, so that you can forget about it, let it do its job and concentrate on your off page SEO, which is more...
