What’s the use in designing a business plan outline that doesn’t create the type of business you want to be running? At best it’s a waste of time; at worst it can trap you inside a business that you really don’t want to be involved in. Starting with the end in mind is...
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As you go through the learning process of honing your online video content production and video marketing skills, avoid the temptation to simply scrap the footage you shot before and start all over again. Some of the “old” video you shot before you did that training...
In the first part of this two-part post we looked at three ways you can begin to optimise your YouTube channel settings. The importance of keeping the end goal in mind should govern everything you do with your channel settings – and that’s usually to drive people back...
You’ve spent time and effort making your web videos, now it’s time to start recouping some of that investment; you need to get them out there in as many places as possible marketing your business. An obvious place to start is setting up a YouTube account. One of the...
There’s never been a better time for a business to start making web videos because now is always the right time to boost sales. That’s the bottom line for how web video benefits an online business, but we go into a bit more depth below and break it down into the 5...
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Some things are in our control; others aren’t. But we owe it to ourselves with web video production to be as best prepared as we can possibly be when we come to shoot our videos. For some reason when we introduce a video camera and a live shoot into the equation,...
Your video lighting equipment may be the most expensive part of your whole set up, so learning how to use and position it correctly for best effect is important before you start the camera rolling. Lighting creates mood and provides depth to a subject. Ignoring it...
Amongst the host of considerations when shooting a web video for your business, you need to decide on your video framing – what is the camera actually going to show the viewer? Like with framing a picture, a well-framed video looks and feels right to the viewer; it...
