You won’t be shooting “Back to the Future” like Robert Zemeckis or Michael J. Fox did, when you make your business web video; if you’re starting out, you just need video that looks good and will get your message across clearly and succinctly, so it’s not necessary to...
You wouldn’t read “Silence of the Lambs” to your 5-year old child who is trying to sleep, would you? Well we need to apply the same thinking to the creation of an online video script. You don’t need to go very far to see how important script writing is to video … a...
It’s no secret that video sales letters are a great way to market your products and services; but how exactly should you go about putting them together to make them interesting and to set you apart from the rest? Well, we’ve covered in another post the best way to...
If you’re looking to give your online sales a boost then the conversion rates of well-made video sales letters are excellent, but how exactly do you ensure yours are up to scratch? What is a good sales letter example to follow? Here we look at 8 surefire features,...
If you are just starting out with promotional video production for your business and are a little scared you’ll freeze in front of the camera, remember that it’s NOT about YOU! No-one’s watching the video to find out about you! They’re watching it to find out how your...
Video sales letters have great “conversion” rates into sales, but if yours are not having the effect you’d hoped for it may be because they’re not packing enough of a punch at the start, to grab the viewer’s attention. Starting a sales letter well can mean that...
Are you wondering why your videos haven’t increased your sales yet? You were told that video marketing was the way to go for boosting sales but so far the impact hasn’t been what you hoped? Well, that could be due to the format of your promotional videos – are they...
Is there anybody on the planet who hasn’t seen or heard of the “Will It Blend?” series of online videos? Those of you left with any doubts about the effectiveness of online video marketing in general and, in particular in answering customer questions or objections,...
In the first part of our story, you learnt how there is no “get rich quick” fix to Internet marketing and that a lot of background work had gone into the early days before Melbourne SEO Services even existed, with only some limited success. In this post I’ll...
Is there any substitute for putting in the hard yards? Are there really any get-rich-quick schemes that work? Does the 4-hour work-week really exist? Well, in Part One of this two-part blog post, I’ll take you through a bit of the background about how Melbourne SEO...
