Awkward Silence… the most uncomfortable sound in the world. Everyone has experienced a moment when a certain topic comes up, someone states their opinion and the rest of group sits there…in silence. The nature of the subject is the reason the awkward silence...
When working on SEO, you must consider both on page SEO and off page SEO. While on page SEO is definitely important, off page optimization contributes more heavily to search results than on page SEO. Making sure to get your title page and meta tags correct is...
It is not enough to just create a great video, post it on YouTube, and just wait for things to happen. You have to put some effort into making your video rank or stand out from the crowd. There are many things to consider that will affect your video’s rank in...
When you are recording a video, the focus is the content. You want the content to stand out. Here are some tips that will help make web video production flow more smoothly. Remember to speak to the camera. Look directly at the camera just as you would another...
When it comes to business publicity, many business owners make the mistake of focusing their time on how to deliver the product. Instead, the focus should be on two factors that play a vital role in publicity- traffic and conversion. Publicity brings attention to the...
There is no denying it: The Old Spice ads, first launched at the Superbowl in February 2010, have been a smash hit for both the company and the advertising agency behind it. The social media numbers are astounding: 40 million You Tube views in 12 months; A Twitter...
Video testimonials are a great way to build trust with users who land on your website. Any visitor is a potential client, but you have to show them that you are trustworthy. A video of someone detailing their positive experience with your business shows that they...
As your business grows, the point will come when you undoubtedly find the need to task others with some portion of your operations. As you expand, you are not going to be able to do everything. In fact, I bet there is something you can identify that is taking up...
Is landing page optimization better than doing more SEO for a website? And what’s going to get you the best ROI? I know what I’m about to say might sound a bit funny coming from an SEO guy but we’re more than just an SEO company. The fact is, landing page...
Have you ever wondered whether it’s possible to get some sort of endorsement, approval or extra accreditation from Google if you’re an SEO firm? Sometimes you might see on SEO company websites a line which says ‘we are Google approved’. People look at that and think...
