One of the most effective ways of making sure that your advertising money is spent correctly is by getting into niche marketing. Niche marketing is taking focused marketing and giving it more…well, focus, for lack of a better term. It basically is breaking down...
When you’re creating your website it’s a good idea to make sure that you have the right priorities in mind. Sure, you’re the designer (and if you’re not the designer then you at least have the final say about how the page looks), but the main person to keep in mind is...
Social networking is constantly changing and becoming more and more real-time. With applications like Foursquare and Facebook Places, you can even keep up with where your friends are. And with the real-time application of sites like Twitter, there’s no doubt that...
Are you on Facebook? If you use the internet, you probably are. And you’re also probably aware of how many other people are using Facebook. But did you know that Facebook also provides some of the narrowest-targeted advertising out there? In case you’ve been living...
When it comes to raising your page rank on Google, there are a number of factors involved. The best thing you can do for yourself in the beginning is have a clear idea of your goals and realistic expectations about how and when you’ll get there. The first thing you...
First, do you know what an H1 tag is? In short, H1 tags are simply html code that call out and format certain text as a heading. Many SEOers say that it’s important, for good SEO, to have an H1 tag set on every page with the primary keyword phrase within the tag. Is...
Some confusion exists about how much weight the meta keywords have in the ranking algorithm and how much it can affect your rankings. Matt Cutts, a spokesman from Google, has said that they’ve been ignoring them for years, as have a few other search engines. Yes it’s...
Should you consider choosing a domain name with hyphens in it or is this really going to hurt your search engine results? The reason many SEOers looked at using hyphenated domain names was that the primary keyword phrases, without spaces, had all but disappeared. For...
So you’ve got your Google page ranking pretty high and you’re showing a lot of traffic to your website. Congratulations! Now – how do you know who these people are, and how are you going to market directly to them? It’s simple – you get them on your list. Ask any...
The right domain name can make or break your online presence, so it’s important that you make the right decisions when choosing and registering your domain name. For SEO purposes, you need to decide if you’re going to use a branding domain name (one that includes the...
