How To Gain Leverage In The Form Of Expectation

Today, I was filming a video for my own blog when I came across an interesting quote that literally just rolled off the tip of my tongue, “by accident” so to speak. That quote was “leverage in the form of expectation”. So, what exactly does this mean, and why is it so...

Your Best Practice Press Release Submission Guide

A while back now we discussed how to write a press release that hooks people. We discussed 11 ways to make your press release newsworthy and linkable so it’s definitely worth a look. Well now we want to illustrate how to put those skills to best use with one of...

How Your SEO Skills Will Enable You To Sell Online

The majority of new people to the internet marketing trade with no SEO skills head straight over to websites such as ClickBank and Commission Junction to get their affiliate links so that they can start promoting straight away. Truth be told, a lot of them are not...

Google vs Yellow Pages Survey Results

In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all...

A Comprehensive Guide to Selling A Website On Flippa

The business of selling websites on Flippa.com is booming. For a long time, deals such as this were made in a more risky format such as on E-bay, and on other webmaster forums like Digital Point and Warrior Forums. Along comes Flippa with a more secure way of selling...

The Wayne’s World Approach to Marketing

Wayne’s World Marketing Approach Explained and Why You Should Avoid It For those who cannot remember the simple premise of Wayne’s World 2, here it is… Wayne has a dream involving Jim Morrison and his weird naked Indian friend. Morrison tells Wayne...

Pulp Fiction Online Video Marketing Case Study

Sidenote: This is a picture of Wayne’s World, don’t be alarmed As outlined only a  few moments ago, brands and businesses that embrace and engage with video marketing for SEO are sitting on an absolute goldmine. Video sites such as YouTube and Daily Motion...

Video Marketing SEO – Gain A Larger Audience For Your Videos

As outlined in The SEO Method, video marketing really is a goldmine at the moment. People enjoy getting their information from something that they can watch rather than read these days, and with YouTube fast becoming one of the biggest search engines on the planet, it...

XML Sitemaps Debunked And Demystified

One of the first things that I look into when starting a new website is generating a sitemap for the new website, and submitting it to the three major search engines. So, what is a sitemap? What will it do for my website? Sadly, this question is asked in a lot of...

“SEO Knowledge Gap Theory” Explained

The SEO Knowledge Gap Explained and How Your Business Can Capitalize A few weeks back now, we hit Melbourne to try and gauge what the common man or woman on the street knows about SEO. Of the 15 to 20 or so people we interviewed, a clear pattern emerged; a pattern...

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