Introducing Anchor Text And Why It Matters For Your Website If you’ve been trying your hand at search engine optimization for some time, chances are you’ve come across the term “anchor text”. The fact of the matter is that anchor text is...
Site Reporting & Ongoing SEO Unlike many traditional marketing methods, with SEO you are able to get a very clear, measurable result for your efforts through website analytics. You are able to see where you appear on Google, how many new visitors this brought to...
Link Building Arguably the most important stage in any SEO campaign, website link building is how you make your website become more popular. Simply put, you want to get as many links to your website, using your targeted keywords, and from a good range of sources....
Website Optimisation Having identified the keywords you’re going to target, you now need to ensure Google sees your website as a good match for those keywords when people are searching them. To do this you need to put your keywords in the right places on your...
Keyword And Market Analysis First things first, you’ve got to plan your SEO campaign. It all starts with getting to know the landscape of your market. What searches are your clients typing into Google? Who are you competing against and what are they doing? The...
Keyword Research Are you targeting the right keyword phrases for your target markets? A successful online campaign starts with SEO keyword research. An extensive keyword discovery process will determine the direction of your campaign in relation to the key phrases...
2 Analogies to Explain How Search Engines Work 1. Academia (Don’t Run Away . . . Bear with me!) The way the search engines work is rather like a popularity contest. How do you determine what makes a popular website? The more popular the website the higher it is...
