Sure, you can build a basic website and sit back waiting for the traffic to slowly convert into buyers. But while you sit there twiddling your thumbs, have a think about your website usability. Have you made it both easy to use and compelling enough that visitors are...
It goes without saying that headlines are a vital part of any website. Within a glance they explain what the story is and in that nano-second, they decide whether or not they’re going to stay, or leave. In order to get visitor attention quickly (and then keeping it),...
Keywords are right smack in the center of online marketing campaigns. For specific content to appear in the search results, it’s imperative one includes a specific set of search engine-friendly keywords within the body. That said, it’s necessary to understand what...
One of the biggest challenges for most website owners is creating original, engaging content. Because most business owners lack the time for this task, they often engage other people to do it for them. The problem is that the further away the actual content creation...
We all know it: SEO is an ever-changing industry. Therefore, it doesn’t come as a surprise the game is no longer just about building X amount of links and optimising Y amount of webpages. The new strategy is about being more out there – engaging and interacting with...
Diversifying further into your marketplace can be scary for small business owners. Why? Because it basically represents the unknown which seems counterintuitive to solidity and stability. You might be thinking, “I’m great at what I do, so why take the risk of creating...
“Hi, I’m building a spaceship.” What an amazing opener, eh? Yeah, I thought so, too! But I won’t go into all the details about how a stranger from Romania reached out to a fellow marketing genius here in Melbourne, named Steve Sammartino, to fund getting a spaceship...
Because your link profile is one of the many factors which affect your website’s ranking in Google’s search result pages. If you’re not sure what a link profile actually is, here’s a quick definition: It is the general composition of all the links pointing to your...
Building a website can be likened to building a house. If you want it to be sturdy enough to stand the test of time, it must have reliable architecture that meets industry standards. I bet you’ve never referred to a website in engineering terms, so I doubt you know...
To the internet savvy, some letters of the alphabet have special meaning. S, E and O, for example, wouldn’t mean Santa, Eskimo and Orange (well, at least not to me anyway!). Go ahead, make a guess. Right on! Search Engine Optimisation. Now, how about the letter...
