We have often mentioned the importance of others vouching for your business; when the media vouches for you, that’s the ultimate testimonial– and online press releases are a great way to make that happen. One of the most important marketing strategies for your...
We have mentioned the “Selling the MCG” story in another post or two but we focus this post on it because it serves as a sample PR strategy for your business. Below we cover how the idea came about and then how it was brought into the public arena to help sell it. Of...
Online or offline, media attention can help our business in quite dramatic ways; below we look at a couple of personal examples of this and then suggest a few approaches that you can start looking at for your own business. Example: Selling The MCG My own example of...
Online market leadership should be the goal of every web-based business leader and learning how to position yourself as such is the first step. Below we take you through the top 7 approaches that can help earn you the title of “market leader” in your field. 1. Develop...
Web video equipment needn’t cost you a fortune; but there are certain essentials you’ll want, to make decent-looking and sounding video that helps you get your message across. Below we take you through the basic equipment that you’ll need; you can spend as little as...
Learning how to write a white paper can be a great asset to your online business, when it comes to pulling customers into your sales and marketing funnel. “Pull” marketing is about attracting customers to your business by providing value – and one way of doing that is...
