Before reading this article the quickest way to evaluate your website’s health is to take our DIY Website Health Quiz- click here. It will give you actionable tips and tricks to improve your traffic and conversion – click here. How Google determines what a...
Did you enjoy this video? Want additional insights on branded keywords traffic and marketing? Click here for additional info. Video Transcript: Another great segment that you can pull apart here is looking at your brand traffic, versus your non-brand traffic. Now...
Sure, you can build a basic website and sit back waiting for the traffic to slowly convert into buyers. But while you sit there twiddling your thumbs, have a think about your website usability. Have you made it both easy to use and compelling enough that visitors are...
Keywords are right smack in the center of online marketing campaigns. For specific content to appear in the search results, it’s imperative one includes a specific set of search engine-friendly keywords within the body. That said, it’s necessary to understand what...
Building a website can be likened to building a house. If you want it to be sturdy enough to stand the test of time, it must have reliable architecture that meets industry standards. I bet you’ve never referred to a website in engineering terms, so I doubt you know...
To the internet savvy, some letters of the alphabet have special meaning. S, E and O, for example, wouldn’t mean Santa, Eskimo and Orange (well, at least not to me anyway!). Go ahead, make a guess. Right on! Search Engine Optimisation. Now, how about the letter...
