Unless your website is easy to navigate around and find information on, you may be left with confused visitors not interested in buying from you. If you are in the process of designing or re-building your site, following these basic steps will greatly enhance your...
Remembering that we can’t improve what we don’t measure should make it very clear that website tracking is a critical component of any online business. How do we do that effectively? Well, we examine three approaches below that should give you a great base to work...
Optimising your website usability is just as important as optimising for the search engines, as a poorly-built site will drive your visitors away on the “bounce”! A well-built site that is easily navigable and has easy-to-find information will keep your visitors on...
Measuring results is important in everything we do in business and is one of the keys to constant improvement; so once you have your site up and running, what website analytics tools do you use to monitor its performance? There are five key areas we have identified...
While you will see plenty of variations in website design there are some indispensable pages to include for any small business website; we get straight into detailing those below: 1. Opt In Home Page On your home page why not have an opt-in area? This will allow you...
Is landing page optimization better than doing more SEO for a website? And what’s going to get you the best ROI? I know what I’m about to say might sound a bit funny coming from an SEO guy but we’re more than just an SEO company. The fact is, landing page...
