Capturing names to build a database is the starting point for any long-term online marketing strategy; one way to do that effectively is to engage in white paper marketing and below we show you 5 steps you can take to get the results you’re after. Choose A Hosted...
If you make one change to your online business today make sure you start using free reports to act as lead magnets. Free reports or “white papers” are great ways to attract customers to your business and there are many other side benefits that we look at below. 1....
The more I think about online business in general – and especially online sales strategy – the more it connects back to what I learned when I had a bricks and mortar Planet 13 clothing store. Online and offline businesses – are they really that different? Attracting...
Most readers will be aware that it’s important to build a client database in order to market products to your prospects; but did you know there’s another reason to start doing this as soon as possible? You’ll see below how valuable surveying your database can be to...
The trap that many people fall into with their email autoresponders is to convince the recipients that they are receiving an automated email!!!! People don’t like receiving general emails that are not speaking to them personally and sound like they may have been...
“I’ve tried sales emails and they’ve never really worked for me”…. does this sound familiar? If this is the case for you, then why not try changing your approach? Sales emails can be a powerful weapon to keep in your online marketing armory, if you have built up a...
