Your web videos should be spread far and wide but, in terms of your website, there are some key pages where it is irreplaceable. Video increases conversion rates of leads – so it is a powerful tool to encourage a call to action. That means it needs to be sitting on...
Video testimonials are like gold nuggets for your business. Every one adds credibility and authority to you – and we’ve mentioned many times that this is the currency you want to be dealing in online; you NEED it to make sales. There is a definite strategy to making...
Web video may be the “buzz” topic out there these days but it’s amazing how few businesses know how to structure online video properly. Remember that virtually everything that internet marketers do outside of their website should be designed to get as many as possible...
Some people freeze when it comes to writing sales copy; but it doesn’t need to be a fearful process. It’s possible for anyone to create a great sales message by following some simple guidelines and, while it may take some practice and fine-tuning, it will come....
Ever rocked up to a website and cringed at the web copy because it doesn’t hit the right notes at all? Well, online copywriting certainly doesn’t come naturally to everybody but it’s an important part of your web presence so following a few tips can help this aspect...
As you go through the learning process of honing your online video content production and video marketing skills, avoid the temptation to simply scrap the footage you shot before and start all over again. Some of the “old” video you shot before you did that training...
