As a business owner, you may already know that SEO encompasses a lot of different factors such as user experience, back-linking and site usability. But one of the biggest (and baddest!) stars of the show is keyword optimisation. So, if you’re going to bother to optimise your website, it’s vital you know the right way in choosing keywords.
What’s The Right Keyword For Your Business?
It’s going to take a bit deal of research before anyone can answer that. But first and foremost, it’s clear you wouldn’t want to rank for a keyword nobody searches for but that you would want a keyword that’s relevant to your business.
What’s the use of ranking number one for the keyword “pink butter” if nobody searches for it right? What’s more, if the keyword isn’t really connected with your business, would your potential clients use it to find you anyway? So, think about the top words or phrases your customers would use to find you and then write them down. As simple as it sounds, this is the very first step to working out the best keywords for your business. From there, do further research to fine-tune the terms (check out the SEO Manifesto for more detail on how to do this) because keywords are more than just a bunch of words…
More Than Just A Keyword
A keyword does its job when it goes beyond just increasing your search ranking. You know you’ve hit the jackpot when your keyword’s search ranking delivers revenue to your business. So finding the right keyword is more than just working out which is the highest searched term on Google. Your jackpot keyword might not have a ton of traffic according to Google, but it will direct qualified customers to your website, and that’s what you really want
Of course, choosing keywords is an integral part of SEO, but that’s not the end-all be-all of it. SEO is just one slice of your entire marketing and business plan pie, so don’t obsess only over keywords.
If you’d like to focus on other aspects of your business instead of worrying about keyword research then have a chat with our specialists so we can shake out the right SEO strategy for your business. It’s as easy as picking up the phone or clicking here!