Focus less on ranking and more on value.
Getting a #1 ranking in Google is only a small part of winning the online war, yet it seems to be what most people focus on. The fact is, increasing your conversion rate can often be the easiest way to increase your bottom line.
It’s true all markets are different and often you’ll need to run split tests to find out what converts best for you and your market but here’s a few simple tips to get you started on the right track. Ready to learn more?
If you knew where the eyes of your visitors were looking, what would you do? I for one, would put your most important sales message in that space. The problem is how do we track where a customer is looking?
Short of doing eye tracking studies on your website, there’s plenty of data showing that one of the first things that a visitor looks at are the images on that page – typically in the header. This “top left” position is a hot spot on most websites. First, your visitor wants to know where they are, second, they want to know what do to next.
So how can you take advantage of this? Simple… put your most important message in this space.
When I optimise a page headline, I am literally pull myself out of my own mindset, and place myself in the mind of the user and considering what it is they’d be looking for. How can you lead the visitor to take a desired action, such as purchasing a product, or signing up to the mailing list? Consider what it is that your visitor is looking for and how they want to get it. Don’t try to over-inflate titles with too much hype though, no one likes to feel like they’ve been sold.
Just give them what they’re looking for and make it as easy as possible for them. Tell them what they want (as long as it’s true), tell them what it will do for them, then tell them to buy the product. The same applies for every other kind of actions, whether it be an Aweber opt in form, buy an affiliate product, and so on.
Of course, there’s loads of ways to increase your conversion rate but simply addressing what the user is looking for is a great place to start.