You need a strategist who can connect your idea with your business requirements.
Let’s face it, SEO is a huge undertaking: it’s complex, fast-paced and time consuming, especially when you’re developing a business. It’s hard to keep up to date with exactly what makes a website rank. It’s a lot of work and requires a dedicated presence. It’s what we do, so we can tell you first hand, being an SEO strategist is not just about keeping up to date, it’s about multi-tasking as well. So let’s get down to the raw, burning question here…
Let’s divide this up into two separate tasks. The first involves you developing your business, and we’re sure there is no one better suited to develop a concept than you. You know the direction that your business is going, you have your goals to achieve and an ideal income you’d like as well. This task is in itself massively time consuming; one wrong decision can divert you from your path for a very long time.
When it comes to our business, we like to plan ahead. We develop ideas for content, base these around what is winnable in the search engines, then power through the creation of that content, whilst applying our SEO principals. In essence, SEO is part of our business, regardless of whether the concept is virtual or physical. However, we’re sure you would prefer spending more time actually developing your business than learning the complexity of SEO.
It’s a home truth that the internet is quickly becoming the new sales front. Offline businesses now understand the power of being online, and how this can really put them in the limelight. With this in mind, they want in, however a lot don’t quite understand that the “if you build it, they will come” philosophy doesn’t exist online. This is where hiring an SEO strategist can be an integral part of your business.
In fact, we will refer to a recent experiment that occurred here in Melbourne. The company that owns the Yellow Pages (Sensis) recently opened a Pizza restaurant called “The Hidden Pizza Restaurant”. They launched a website, created a Facebook page, created some viral videos on YouTube, and told people “If you want to find us, just look us up where you normally would look up a business”. As such, their contact number was in the Yellow Pages, and this is how people found them. Once this project was completed, they had a large number of sales, and generated a lot of interest. Their claim was that the Yellow Pages still attracts customers.
Our response to this is that without the Social Media element to find the customers where they hang out, and without the SEO video marketing that spread like wildfire, no one would have known that the “Hidden Pizza Restaurant” ever even existed. The proof is in the pudding. We even hit the streets to compare Google Vs Yellow Pages. We can almost guarantee that behind this whole viral marketing campaign was an SEO strategist who knew exactly what he or she was doing, and although their claim is that a combination of offline and online marketing was what made this venture a success, we can guarantee that if they had the contact details for the restaurant available via a Google search, their profit would have doubled. Even tripled. In fact, we didn’t even receive a new copy of the Yellow Pages this year, strangely enough.. but that’s OK because we rely on Google 99% of the time, and the rest of the time, we refer to a local business directory, which isn’t owned by or affiliated with Sensis.
Did we get a pizza in the end? No… but we did hire a gardener a few weeks ago, (found on Google) which resulted in a sale of $1000+. We also used Google to find cheap air fares, ($200$+), interstate car hire ($300+), hardware for the Macbook ($500+) and even a graphic designer to create animated images of the team ($90+). That’s just to name a few. And this was without the power of any viral marketing, or even so much as a Yellow Pages listing.
Now imagine if you could have this power of online marketing behind your business or brand, whilst you are given the space to focus on important business development. This is why people hire experts to develop and implement strategies for them. You then have more time to give your customers what they want. A background SEO campaign will complement what you’re doing by helping your customers find you.
Potential customers don’t carry a Yellow Pages in their back pocket, but a lot of them carry devices with internet browsers that allow them to search for you in Google. Remember this the next time you consider exactly what it is that an SEO strategist can do for your business. Ready to learn more? Don’t be afraid to contact us for an SEO quote.