What’s the use in designing a business plan outline that doesn’t create the type of business you want to be running? At best it’s a waste of time; at worst it can trap you inside a business that you really don’t want to be involved in. Starting with the end in mind is...
When it comes to business publicity, many business owners make the mistake of focusing their time on how to deliver the product. Instead, the focus should be on two factors that play a vital role in publicity- traffic and conversion. Publicity brings attention to the...
One of the most effective ways of making sure that your advertising money is spent correctly is by getting into niche marketing. Niche marketing is taking focused marketing and giving it more…well, focus, for lack of a better term. It basically is breaking down...
In this day and age trust is a valuable commodity. It’s the one thing that can make people decide to spend their money with you and not with someone else, so you’ll want to make sure that your website builds the trust of your visitors. If they don’t trust you, they...
Before you can get your business up and running successfully, there’s one other thing that you need to focus on – yourself. Your daily habits and routine can be as much a part of your success as anything else, so it’s important that you be sure what you’re doing each...