Chapter 8: Productise Your Authority

Chapter Index / Previous Chapter / Next Chapter If you’ve been keeping up with our blog, you’ll have read our recent post on how to prepare for your first workshop as a business owner. This post shared a chapter from David Jenyns’ book, Authority Content, where he...

Chapter 7: Present Your Authority

Chapter Index / Previous Chapter / Next Chapter Delivering any kind of presentation can be daunting.  We’ve all been there!  When it comes to sharing your brand, your authority and your message, however, you’re going to need to focus on maximum engagement...

Chapter 6: How to Prepare

Chapter Index / Previous Chapter / Next Chapter According to Authority Content author David Jenyns, organising a workshop is an ideal step to establishing authority in your industry. Not only can you get yourself in front of new prospects to demonstrate your knowledge...

Chapter 5: Present, Product, Promote

Chapter Index / Previous Chapter / Next Chapter Running out of content marketing ideas? Having a hard time getting your message across among billions of emails, millions of tweets, blogs, and podcasts sent and shared every single day? You’re not alone! Many online...

Chapter 4: Authority Content Explained

Chapter Index / Previous Chapter / Next Chapter Businesses everywhere have been loading their sites with more and more content in the hope that they will get better search engine rankings. While this SEO tactic was once something that possibly worked for getting...

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