Podcasting is blowing up and it’s showing no signs of slowing down. Should we blame StartUp and The Tim Ferriss Show? Maybe. But with more and more companies running their own (e.g. Basecamp’s The Rework Podcast, Hubspot’s The Growth Show, and...
One of the biggest challenges for most website owners is creating original, engaging content. Because most business owners lack the time for this task, they often engage other people to do it for them. The problem is that the further away the actual content creation...
Learning how to write a white paper can be a great asset to your online business, when it comes to pulling customers into your sales and marketing funnel. “Pull” marketing is about attracting customers to your business by providing value – and one way of doing that is...
As you go through the learning process of honing your online video content production and video marketing skills, avoid the temptation to simply scrap the footage you shot before and start all over again. Some of the “old” video you shot before you did that training...
When you’re creating your website it’s a good idea to make sure that you have the right priorities in mind. Sure, you’re the designer (and if you’re not the designer then you at least have the final say about how the page looks), but the main person to keep in mind is...
