As a business owner, you may already know that SEO encompasses a lot of different factors such as user experience, back-linking and site usability. But one of the biggest (and baddest!) stars of the show is keyword optimisation. So, if you’re going to bother to...
In our previous post, we talked about using keywords in the title tag. Below you will know the other places in your website where you should do keyword optimization. Use the keyword in the Description Tag The Description Tag is usually used as the descriptive text...
Many people have the mistaken belief that Google ranks websites. That is not true – Google ranks each individual page separately. So what we prescribe here should be applied to every single page on your website, individually. Select one keyword phrase for every...
First things first, you’ve got to know the landscape of your market. You need to know how to do keyword research. What searches are your clients typing into Google? Who are you competing against and what are they doing? The aim here is to build a list of...
If you’re a small business designing a website, understanding keyword targeting is one of the fundamentals of success; but it’s amazing how many mistakes are made with it. Most businesses don’t understand that you can actually rank for any keyword that you like, if...
