There are three areas that are important aspects of a website which get rewarded with good rankings: the usability, the technicals and the links. The usability is all about About Us, Contact Us and the privacy policy. It is making sure there is good, high quality,...
SEO is one of the best methods that can be used as a competitive advantage. It’s all about growing your audience and getting your message out there so that your content can affect more people. But a lot of people don’t actually know how to take this and implement it,...
We all know it: SEO is an ever-changing industry. Therefore, it doesn’t come as a surprise the game is no longer just about building X amount of links and optimising Y amount of webpages. The new strategy is about being more out there – engaging and interacting with...
You’ve probably found and read many SEO principles or guidelines telling you the ‘do’s and don’ts’ of optimising your website. But when it all boils down, there is one core principle you should remember before doing anything: you are optimising for the user, not just...
My guess is, your purpose for putting up a website most likely revolves around creating leads to your business or self-promotion, or perhaps both?. Whatever the case, the primary goal is to get people to visit your site and to keep them there. As a website owner, you...
