Introducing Anchor Text And Why It Matters For Your Website If you’ve been trying your hand at search engine optimization for some time, chances are you’ve come across the term “anchor text”. The fact of the matter is that anchor text is...
Keyword And Market Analysis First things first, you’ve got to plan your SEO campaign. It all starts with getting to know the landscape of your market. What searches are your clients typing into Google? Who are you competing against and what are they doing? The...
2 Analogies to Explain How Search Engines Work 1. Academia (Don’t Run Away . . . Bear with me!) The way the search engines work is rather like a popularity contest. How do you determine what makes a popular website? The more popular the website the higher it is...
