Marketing Lessons from Travelling in Europe Part Six: Go That Extra Mile (London, UK) My accommodation during my European trip was arranged entirely through Airbnb and when I arrived in London I experienced an added level of service that I could never have...
Marketing Lessons from Travelling in Europe Part Five: Pull Marketing (Salzburg, Austria) Perhaps the biggest change to marketing strategy in recent times (aside from the Internet itself) is the move to “Pull Marketing” as opposed to “Push Marketing”. And I...
Marketing Lessons from Travelling in Europe Part Four: Mozart’s Genius (Salzburg, Austria) By all accounts, the father of Wolfgang Amadeus Mozart was a bit of a taskmaster. You could also say that he was Mozart’s marketing manager. He was the one arranging Mozart’s...
Marketing Lessons from Travelling in Europe Part Three: Swiss Banking (Zurich, Switzerland) Researching a market before you enter it is “Business 101” but there is a crucial question that too many people forget to ask. I was reminded of this while walking around the...
Marketing Lessons from Travelling in Europe Part Two: Napoleon’s Tomb (Paris, France) Les Invalides in Paris is the final resting place of many French war heroes but the reason most people visit is to attend the tomb of Napoleon Bonaparte, arguably one of the world’s...
