People ask me what is the one secret of online business marketing I would pass on, if I had to summarise it in one phrase for someone. Through my own experience and the experience of interviewing some of the leaders in online marketing I can say that there is one...
While you will see plenty of variations in website design there are some indispensable pages to include for any small business website; we get straight into detailing those below: 1. Opt In Home Page On your home page why not have an opt-in area? This will allow you...
When you start out, your online business plan needs to be aimed at the long-term vision of you working on your business, not in it. That means freeing yourself up to guide the future direction of the business rather than looking after the day-to-day running and simple...
What’s the use in designing a business plan outline that doesn’t create the type of business you want to be running? At best it’s a waste of time; at worst it can trap you inside a business that you really don’t want to be involved in. Starting with the end in mind is...
It’s tempting when you’re a small business person to do everything yourself. You open the shop yourself, count the stock yourself, train and manage the staff yourself. But there are some things you shouldn’t try to do on your own. You...
