You won’t be shooting “Back to the Future” like Robert Zemeckis or Michael J. Fox did, when you make your business web video; if you’re starting out, you just need video that looks good and will get your message across clearly and succinctly, so it’s not necessary to...
You wouldn’t read “Silence of the Lambs” to your 5-year old child who is trying to sleep, would you? Well we need to apply the same thinking to the creation of an online video script. You don’t need to go very far to see how important script writing is to video … a...
It’s no secret that video sales letters are a great way to market your products and services; but how exactly should you go about putting them together to make them interesting and to set you apart from the rest? Well, we’ve covered in another post the best way to...
If you’re looking to give your online sales a boost then the conversion rates of well-made video sales letters are excellent, but how exactly do you ensure yours are up to scratch? What is a good sales letter example to follow? Here we look at 8 surefire features,...
If you are just starting out with promotional video production for your business and are a little scared you’ll freeze in front of the camera, remember that it’s NOT about YOU! No-one’s watching the video to find out about you! They’re watching it to find out how your...
