Without a call to action your video is like a dog without bark! It communicates to the viewer what they should be doing next, just as a dog’s bark to the owner communicates he’s hungry or having fun or is annoyed! The call to action tells the viewer whether they...
Do you want to make sure that you spec the right video camera? Then firstly consider how you will be using it and what you really need, as this can save you from potentially over-spending or creating sub-standard video. If you need something that will be used...
The video’s been shot, edited and is complete; now we need to get it out there doing some work for us! The last hurdle in our way, whether we are just starting out or are more advanced video makers and editors, is how to export video effectively. Let’s make sure it...
Music’s one of those things that you might not notice in a video, if it’s done well, but you will definitely miss it if it’s not there! When you’re editing your movie and putting the finishing touches to it, it’s worth spending some time choosing music, because it’s a...
Bad audio can be an assault on the ears! It’s bad enough when distorted sound ruins a YouTube video you’ve been waiting to see, but it is certainly not something you want to be associated with the videos you make for your business. Getting the right audio video...
