Chapter index / Previous chapter / Next chapter Before you even begin to think about adding authority content to your website, you need to make sure that it functions well and meets the basic requirements set out by Google and that you know how to make Google...
Google wants to reward great websites with high rankings. But what are they actually looking for? What they’re ultimately looking to do is find authorities. The website owner needs to think, how can I build up the authority of my website in the eyes of Google? When...
Did you enjoy this video? Want additional insights on online shopping carts and business marketing? Drop by this page for more information. Video transcript: Under the conversions, which was the fourth one of those four we started looking at, under goals and then...
Sure, you can build a basic website and sit back waiting for the traffic to slowly convert into buyers. But while you sit there twiddling your thumbs, have a think about your website usability. Have you made it both easy to use and compelling enough that visitors are...
You simply can’t get away with a clunky, hard to read website. Visitors will quickly suss out whether what they’re reading is easy to read or hard going. Rest assured that they’re not going to continue reading if the way it’s formatted makes it all too hard; they’ll...
